Chatbots, explained
without the hype.
Plain-English guides for small businesses weighing up an AI chatbot: why bots make things up, what the pricing models really cost, and how to stop losing after-hours leads. Every claim dated and sourced — the same standard as our comparison pages.
Start with the question
you're actually asking.
Why chatbots make things up
Why fluent AI confidently invents your prices, hours and policies — and how grounded answers are engineered instead.
Read the guideThe pre-flight check: test your chatbot before customers do
The ten questions to ask any chatbot before it goes live on your website — and the score you should demand to see.
Read the guideChatbot vs contact form
What each actually captures after hours, where the humble form still earns its place, and where it quietly loses leads.
Read the guideHow to train a chatbot on your website
From URL to working bot in about 60 seconds — what "training" really means, and what to do when your content changes.
Read the guideThe questions your chatbot can't answer
Why unanswered questions are your best content strategy — if your bot captures them instead of bluffing through them.
Read the guideChatbot pricing models, explained
Seats, credits, per-resolution meters and flat rates — what each model really costs once your AI starts working.
Read the guideAfter-hours leads: what your website misses at 9pm
The enquiries that arrive when nobody's in, why most of them never come back, and how to capture them.
Read the guideIs a chatbot worth it for a small business?
The honest maths on £49 a month versus the leads you currently miss — and when a chatbot genuinely isn't worth it.
Read the guideCan I add a chatbot to my website?
Yes. No developer, no recode: build it from your URL and paste one script tag. WordPress, Wix, Shopify and Squarespace.
Read the guideThe fastest way to judge a chatbot is to build one.
Point HyperChat at your website and watch it answer real questions in 60 seconds. Free, no card.
Build my chatbot · free